Deezer

The first Deezer logo was uninspired. Fine when it launched, but alongside the highly polished Spotify rebrand launched in 2015 it looked cheap. Tech-saasy Koto have dived in and done a lovely job presenting Deezer as competition worth considering. Where the music you love comes alive is a simple idea, and wonderfully realised in symbolic form as a waveform heart. Seems so obvious, but I’ve not seen anything like it. Rendered with a ovals, there’s a modernist formalised quality to it that then ‘comes alive’ in motion. The motion behaviour is such a lovely touch, more heartbeat than music thump (the inter-changeability is a bonus) which really makes a human connection in an effortless manner. Lovely.