The Wool Pot

Seachange effectively and satisfyingly synergising the graphic qualities of wool, flowers, seeds and plant pots into an elegant logo for The Wool Pot using positive and negative space. It’s a marque that functions well, reduced down and set within the circles and squares of social media, stitched into products, and built up as a white ink. The two dots, a simple addition, seeds the mind, sending it in the right direction.